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The Nationwide Lacrosse League is branching out to introduce younger folks in new markets to their recreation, they usually’re hoping distinctive identities for every of these markets will assist their efforts.
The NLL launched their new “UnBOXed” program on Tuesday, November 7, which goals to “convey the NLL’s fast-paced lacrosse recreation to extra younger girls and boys in additional communities throughout North America.”
As a part of this system, the league has labored with Fooser Sports Design out of Tampa, Florida, to create id packages for 9 new UnBOXed communities that don’t at the moment have an NLL franchise:
- Baltimore
- Charlotte
- Minneapolis-St. Paul
- Montréal
- Ottawa
- Salt Lake Metropolis
- Seattle
- St. Louis
- Tampa Bay
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The NLL is hoping these identities and community-relevant names will assist have interaction folks in these markets and encourage them to take part within the UnBOXed program. In addition they hope they “illustrate the League’s dedication to rising field lacrosse throughout Canada and america” as they work towards their aim of turning into the “subsequent main league.”
No, these aren’t growth franchises – but, anyway. However rising a fan base from the bottom up offers the NLL a bonus when it seems to future growth. The aim is to introduce field lacrosse to greater than 100,000 children a yr – and make them fall in love with it.
— NLL.com
“NLL UnBOXed is an modern strategy to introducing and fostering the love of field lacrosse’s distinctive fashion of play amongst younger girls and boys throughout North America,” mentioned Kurt Hunzeker, the NLL’s govt vice chairman of economic operations, on the league website. “With NLL-style sixes lacrosse coming to the LA28 Summer season Olympics, it’s crucial that the League leads by instance and establishes NLL UnBOXed to create significant connections with extra communities from coast to coast.”
The NLL hopes to increase its activation footprint to 60 communities throughout North America by the point the 2028 Summer season Olympics in Los Angeles roll round. These video games will embrace sixes lacrosse — a format just like the field lacrosse performed within the NLL — as a medal sport for the primary time since 1908.
The NLL is rolling out the brand new identities over the following few days. Right here’s what has been unveiled to this point, with updates to come back via the remainder of the week:
BALTIMORE GHOST CRABS
MINNESOTA LAKE DRAGONS
OTTAWA ELECTRICS
ST. LOUIS RHYTHM
TAMPA BAY SNOWBIRDS
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