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The house owners of USL League One growth franchise Brooklyn FC want to construct a bridge with their supporters with their new set of logos.
The crest and secondary logos had been unveiled on Thursday, November 9 — greater than a 12 months forward of their on-field debut in 2025. They’re impressed by the “shapes, shades and textures present in Brooklyn’s public infrastructure and all through the borough’s 77 neighborhoods, and leans closely on a novel spirit and angle shared among the many group,” in response to the USL League One website.
The first crest is a gothic-inspired B with the arched stone towers of the Brooklyn Bridge making up elements of the letterform. It’s rendered in darkish brown and limestone — the previous paying homage to “the brownstone brick that binds the borough” and the latter a nod to the bridge itself.
“Brooklyn is the world’s borough, on the forefront of tradition and humanities. Brooklyn is, unapologetically, Brooklyn. Encompassing that right into a brand felt much less about attempting to reflect a conventional badge and extra about representing our iconic borough with one thing daring and ahead,” designer Chris Payne stated on the USL League One web site.
Two wordmarks had been additionally unveiled on Thursday. The primary options “BROOKLYN FC” spelled out in a font harking back to hand-painted indicators from the late nineteenth and early twentieth centuries. “FC” is barely smaller and underlined.
The second wordmark options “BKFC” spelled out in a slim block font.
The membership identification was developed with fan enter representing completely different demographics all through Brooklyn — in addition to an exploration of the borough’s wealthy sporting historical past — figuring out themes of inclusion, honesty, boldness and fearlessness.
“No metropolis captures the essence of the multiculturalism, inclusivity and fervour of the world’s most lovely recreation and is poised to characterize American soccer on a worldwide stage like Brooklyn. We imagine Brooklyn Soccer Membership shall be transformational for US soccer, and we couldn’t be extra excited to offer a world-class soccer expertise to the tons of of hundreds of thousands of people that love Brooklyn all over the world,” stated Matt Rizzetta, founding father of North Sixth Group, which owns Brooklyn FC together with full or partial stakes in two Italian golf equipment: Ascoli Calcio in Serie B and Campobasso FC in Serie D.
Whereas Brooklyn FC now has logos and a date to start play in USL League One, they nonetheless haven’t introduced what stadium they’ll be enjoying in.
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