On the 1995 Supply Awards, André 3000 of OutKast famously informed the viewers: “The South’s got something to say.” Twenty-eight years later, Main League Soccer facet Atlanta United is constant that dialog with a brand new third equipment that celebrates how their metropolis has influenced the world, from hip hop and sports activities to civil rights and past.
The brand new third equipment — dubbed “The 404 Equipment” after the realm code that features cellphone numbers within the metropolis of Atlanta — was unveiled on Tuesday, August 22, and can make its on-field debut on Saturday, August 26, when Atlanta United hosts Nashville SC. The equipment was produced in collaboration with life-style model and artistic consultancy Atlanta Influences Everything and “tells the story of Atlanta and the town’s world impression.”
Atlanta influences all the things as a result of the town has such a singular power that conjures up. Atlanta has an power you may’t discover wherever else, and it transmits enthusiasm, vitality, and enjoyable to anybody who visits the town. Identical to nearly two centuries in the past when the Western & Atlantic railroad gave beginning to the town, at the moment Atlanta provides life to the world by connecting it by way of the busiest airport on the planet.
The equipment itself has a black base with massive graffiti-style letters on the entrance and sleeves. “ATL” is written in shiny blue whereas “UTD” is neon inexperienced, a each have white highlights. The crew neck collar and sleeve cuffs are strong black, as is all the again, the place white names and numbers are printed.
In accordance with Atlanta United, the blue stands for “the expansive sense of chance that the town represents” whereas the inexperienced is “a nod to the artistic power of early 90s Atlanta pushing boundaries and limits.” The black base “represents [Atlanta’s] historic previous and lasting legacy.”
The Adidas shoulder stripes and facet/hem striping are white. The Adidas brand, sponsor brand and Atlanta United crest on the chest are all rendered in monochromatic white. Atlanta Influences All the pieces’s brand seems on the again collar.
A graphic contained in the again collar is “an ode to automobile tradition, music and the youth that made up the Traditionally Black Schools and Universities setting off a cultural motion in ATL metropolis streets.”
With ‘The 404 Equipment’ we’re paying homage to that “Golden Period” of 90s Atlanta, the place the entire metropolis rallied behind the power of a tradition that continues to evolve. Identical to Tory Edwards, co-owner of Atlanta Influences All the pieces mentioned: “The celebrities aligned. The one method you would have gotten what occurred in Atlanta within the 90s is when you wrote it in a film.”
Atlanta United’s new third equipment is the final of 4 third kits produced by Adidas for groups throughout MLS within the 2023 season. Different golf equipment unveiling third kits this yr have included Toronto FC, New York Red Bulls and New York City FC.