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The coaches guide to ChatGPT makes clear how and why AI is so essential for coaches.
Nevertheless, it doesn’t actually take a look at why so many coaches are utilizing AI ineffectively when producing content material.
They’ll kind in prompts like:
Write me a weblog publish on stress administration and make it nice.
Or the reasonably barely higher:
Write me a weblog publish on stress administration, and clarify why breath work is essential and the variations between stress and eustress. Additionally, embody a bit on utilizing meditation to decrease stress ranges.
The second try appears affordable, and chances are you’ll effectively get an inexpensive response from it.
However affordable is not adequate if you wish to get coaching clients.
Your content material must be wonderful if it’s to face out and place you as an professional within the crowded teaching market.
The issue with AI is that each one it might probably do is take info it already has or can discover on the web and re-present it to you.
Think about you will have simply employed a VA that can assist you along with your social media advertising.
Would you inform them, ‘Go and market me‘?
No, in fact not.
Would you even say, ‘I’d such as you to dive into my Fb group and make it extra participating’?
Hopefully not.
You’d give particular detailed directions which assist them perceive precisely what it’s you want and what you count on from them.
That’s what you have to do with ChatGPT, and that’s what only a few coaches are doing.
Be aware: Despite the fact that I’m referring to ChatGPT, this additionally applies to Claude and Bard,
It’s why you’ll be able to so usually spot AI-created content material.
Counterintuitively, it’s additionally why so many individuals (together with software program developed to carry out the duty) can not spot AI-generated content material when it’s executed effectively.
As a result of they presume it might probably’t be AI as a result of it’s too pure.
There’s a well known acronym in pc science circles, GIGO (rubbish in, rubbish out)
Which means should you feed poor knowledge or directions into a pc, you’re going to get poor outcomes.
It’s barely completely different with AI as a result of poor directions (prompts) can nonetheless provide you with mediocre outcomes.
However they may by no means provide you with good, by no means thoughts nice outcomes.
To get these, you have to deal with AI as a VA and do as a lot as you’ll be able to to take away any ambiguity or uncertainty in what it’s you need.
And that is the place the acronym of CRAFT is available in, one thing I heard throughout an episode considered one of my favorite podcasts, Marketing Against the Grain.
![](https://thefullybookedcoach.com/wp-content/uploads/2024/01/craft-for-GPT-1024x536.jpg)
How coaches can use ChatGPT extra successfully utilizing the CRAFT mannequin
Context
Give the chatbot as a lot background as you’ll be able to.
For me, this often means I’ll give it a weblog publish or two of mine. Ones that I like and are related and have had good suggestions from my best shoppers.
I may also be certain that it is aware of that I assist coaches seeking to get extra paying shoppers.
Position
Who would you like it to be?
This can be so simple as your self, wherein case it might probably collect sufficient info from the context aspect.
Nevertheless, hardly ever do I assign it the function of being me as a result of I may then simply do it myself.
Fairly, I could inform it I need it to be the sensible advertiser and direct response marketer David Ogilvy. Or sensible copywriter, Joseph Sugarman.
Each of these two are very useless, however ChatGPT can entry an enormous physique of their work from once they had been alive to base its response on.
Simply the opposite day I advised ChatGPT it was a world-leading Indian chef instructing their younger assistant (me) the right way to put together their award-winning implausible fish curry.
It gave me an fool’s information to a fish curry that didn’t style in any respect like an fool had made it. Or me for that matter.
Keep in mind, ChatGPT has a long time of knowledge to attract from, so until you ask it to fake it’s Bob, the greengrocer from up the street who’s all the time over-charging for his cabbages, you’ll most likely be good to go.
Presuming that you’re creating content material for your self and your viewers, inform it what it’s you do
Actions
Inform it what you’re doing and what you need it to do.
It may very well be a weblog publish, a course you’re designing, a lead magnet or a launch sequence of emails for brand new subscribers.
The extra granular you get with it, the higher the outcomes you’ll get.
Format
That is just like context, however it actually means who you need it to write down for you.
I generally tend to drop the F-bomb from time to time, and which may be wanted in longer posts if it’s to sound genuine.
Equally, I be certain that I don’t have paragraphs which can be greater than a sentence or possibly two lengthy so my posts are straightforward to scan.
I additionally write very informally and with humour, so it must know that – it’s nonetheless fairly shit at humour although.
For those who like to make use of emojis, tables or photographs, inform it!
Goal
That is the place you inform ChatGPT who the meant client of no matter it’s you’re asking for is.
This ought to be info lifted instantly out of your shopper avatar.
When you’ve got by no means executed any shopper avatar work, worry not. Simply click on right here and sign up for my Pro List e-newsletter, and you’re going to get my shopper avatar workbook FREE of cost.
I might inform it that I assist English-speaking struggling coaches get extra paying shoppers. After all I may add extra element than that if it had been, say, copy for a gross sales web page, however that’s ample for a weblog publish..
For you, you need to inform it what your teaching area of interest is and who it’s you serve.
And there you will have it, CRAFT, a easy and simple to recollect solution to nail your use of AI!
If this publish has proved helpful for you, please do share it on social media; it might imply an excellent deal to me!
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