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Platform engine GBST has relaunched its Composer wealth platform and rebranded to sign a brand new course for the enterprise following an aborted try to take over the corporate.
GBST was bought by rival FNZ on the finish of 2021 to a personal fairness agency after the Competitors and Markets Authority (CMA) blocked FNZ’s acquisition of GBST.
The CMA ordered FNZ to unload GBST’s platform arm after concluding that the £150m merger of FNZ and GBST risked decreasing competitors within the UK platform market.
Though FNZ bought GBST’s platform division it was allowed to reacquire GBST’s capital markets division and the Syn~ product suite.
GBST, primarily based in Sydney and London, describes itself now as a world ‘wealth tech’ firm.
It has launched an upgraded SaaS Composer wealth administration administration platform alongside the rebrand to showcase a brand new path for the agency.
GBST says the rebrand displays the corporate’s “ongoing dedication to inspiring wealth innovation.”
GBST has preserved its firm title and constructed a brand new visible identification utilizing the up to date ‘backronym’ – International Enterprise Options Know-how.
Robert DeDominicis, international CEO of GBST, mentioned, “Whereas our enterprise and options have considerably remodeled over the previous few years, perceptions of the corporate haven’t developed on the similar tempo. Our new model efficiently communicates who we’re at present. It honours the laborious work by staff GBST over the previous few years, in addition to 4 many years of trade expertise, as we take the corporate in a brand new strategic course.
“We’ve taken the time to have a look at ourselves from the within out and have fastidiously thought-about how we’ve grown and the way we are able to proceed to encourage innovation. I’m extremely proud to disclose the brand new GBST model at present, and to launch our new look, newly remodeled Composer.”
Following the acquisition by Anchorage Capital Companions in December 2021, GBST is now targeted on wealth administration expertise and providers.
Isabel Sanchez, chief expertise and operations officer, mentioned: “The world round us has modified, the market has modified, and GBST’s expertise has modified. The staff have labored tirelessly to ship a number one SaaS resolution that’s cloud-ready, accessible, easy to combine and retains the shopper first in thoughts.”
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