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The Monetary Recommendation Affiliation Australia (FAAA) has appointed Ben Rutherford to guide its advertising and communications crew.
Mr Rutherford has over 19 years of promoting expertise within the leisure, media, and monetary providers sectors throughout the business-to-business (B2B) and business-to-consumer (B2C) segments.
He has additionally labored with hospitality and leisure firms akin to EVT (together with Occasion Cinemas and Moonlight Cinema) and Southern Cross Austereo. Along with growing and executing the launches of latest manufacturers and providers into aggressive marketplaces, Ben just lately delivered an award-winning firm rebrand and intensive web site relaunch.
Mr Rutherford can be chargeable for FAAA advertising and communications exercise and selling consciousness and understanding of the worth of monetary recommendation amongst shoppers and adjoining professions.
He can even be centered on constructing consciousness of the Licensed Monetary Planner (CFP) designation among the many monetary planning neighborhood and recommendation purchasers.
As well as, Mr Rutherford will ship advertising and communication campaigns to assist member engagement.
FAAA chief government Sarah Abood says, “Ben’s advertising and communications expertise throughout the B2B and B2C segments make him well-suited to addressing the wants of a number of stakeholders.”
“Ben will play a essential function in attaining the FAAA’s objectives of membership development, deeper stakeholder engagement and elevated model consciousness, significantly at a pivotal time following the current merger with the AFA.
“Most significantly, Ben can be chargeable for growing and delivering actions that allow the FAAA, by way of its members, to ship extra nice recommendation to extra Australian shoppers.”
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