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The recognition of ESG investing is declining in line with the annual ESG Attitudes Tracker from the Affiliation of Funding Firms.
Nevertheless a majority of personal buyers (53%) nonetheless say they think about ESG elements when investing.
However that could be a notable fall from the 65% of buyers who mentioned they thought of ESG when investing in 2021 and down from final yr’s 60%.
All three components of ESG – environmental, social and governance – have declined in significance since final yr, with environmental elements remaining crucial to non-public buyers, in line with the research by Analysis in Finance.
Among the many 47% of buyers who don’t think about ESG elements when investing, the highest motive given is that these buyers prioritise efficiency over ESG points.
That echoes comparable survey outcomes revealed in Could by funding supplier Charles Schwab which confirmed that 67% of UK investors said they prioritised returns over sustainable issues, up from 2021 when 55% mentioned they prioritised ESG investments.
Within the newest AIC report, not being satisfied by ESG claims from asset managers got here a detailed second to prioritising efficiency.
A majority of all respondents (63%) say they’re involved about greenwashing, and it seems these fears have grown.
Within the 2021 survey, 48% of respondents agreed with the assertion “I’m not satisfied by ESG claims from funds”. That rose to 58% in 2022 and hit 63% on this yr’s survey, exhibiting that the funding trade has a protracted approach to go earlier than buyers belief what they’re being advised about ESG.
Richard Stone, chief government of the AIC, mentioned: “Our ESG Attitudes Tracker means that 2021 could have been a excessive level for enthusiasm about ESG investing. There may be loads of residual help for the idea, however issues about greenwashing are more and more dominating personal buyers’ mindsets.
“These findings underline the significance of the regulator getting disclosure guidelines proper, specifically the brand new labelling regime. A brand new regime with excessive requirements that buyers can depend on is important for serving to buyers who care about ESG discover merchandise that align with their values and beliefs.”
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