Furnishings-juggernaut IKEA is getting in on the health sport.
The Swedish-born firm identified for reasonably priced residence furnishings is rolling out the DAJLIEN—the phrase for “every day” within the accent of Småland, the birthplace of IKEA—assortment come January.
The restricted home-training line will supply 19 versatile merchandise that “assist motion in on a regular basis life and permits individuals to create wholesome habits at residence.”
“Not everybody feels secure or comfy going to a health club and at residence we frequently take care of small house and time constraints. DAJLIEN was born from the need to search out good options that deal with these limitations and assist individuals create a handy and motivating place for train,” says Sarah Fager, designer at IKEA of Sweden. “We needed to create good, stunning merchandise to encourage and redefine coaching as a enjoyable, straightforward and pure on a regular basis exercise.”
That includes delicate colours, the gathering goals to supply items that naturally turn into a part of the on a regular basis atmosphere. The gathering options quite a lot of merchandise, together with train mats, a step-up board and a set of ring-shaped dumbbells—all designed to be straightforward to make use of, retailer, and convey alongside on-the-go.
DAJLIEN additionally goes past health gear to restoration and stress-relief, together with an air air purifier, yoga straps, kneepads, a therapeutic massage ball, and a conveyable Bluetooth speaker. It additionally presents a number of wearable items, like slippers and two distinct ponchos, for post-workout rest and wellness.