To do an efficient SEO audit, you also need a structured approach. However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush. Conductor offers custom pricing based on the number of total web pages you need to audit.
Discover pages with an excessive number of outgoing links
If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests. Look for broken links, missing pages, and complex site BHS Links structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do.
Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low).
We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals. We also use this tool to analyze your competitors and learn how you stack up. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results.
Step 2: Detect crawlability and indexing issues
While many agencies require a long-term commitment, Cadence does not. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool. While print ads have their place in specific strategies, SEO offers a far more versatile, cost-effective, and far-reaching approach. When compared to print advertising, the differences are striking.
Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary. The Semrush/Ahrefs site audit should have given you many pointers. Giving them a good experience will do wonders in the long run. In your SEO site audit, start by diagnosing common UX factors.
But I recommend a quick check to make sure that Google’s reported number of indexed pages is “about” right. Indexation problems are one of the big technical issues that SEO audits can uncover. SEOs and webmasters use audits to get a clear picture of a website and uncover the most important improvement points, helping them develop their SEO strategy and prioritize tasks.
- Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website.
- Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools.
- Here we include 8 quick checks to ensure maximum visibility in all types of search results.
- While these strategies take time to pay off, the long-term rewards are exponential.
- Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements.
- Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google.
Step #3: Improve Your On-Page SEO
Then it digs deeper, scanning crawled pages for mentions of these keywords, to show you internal link opportunities you might otherwise miss. As content becomes outdated, its search traffic will often start to drop off. But you can usually resurrect rankings by refreshing and republishing the content. This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings.
As you can see from the image above, links are broken down into indexable and not indexable and you can find the same issues across both categories. However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research. These are problematic because they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.