Lower than two months after they have been accepted into the league, the Nationwide Girls’s Soccer League’s latest enlargement franchise has a reputation and a crest.
The homeowners of the San Francisco-based franchise unveiled its identification on their social media channels on Thursday, June 1. The membership shall be often called Bay Soccer Membership and have a crest with a blackletter B inside a roundel. The B incorporates one of many helps of the enduring Golden Gate Bridge.
The crest unveiled by the membership on Thursday is darkish navy blue and lightweight “fog grey”. “Poppy pink” seems in a few of the promotional materials and on Bay FC’s website as an accent shade.
“Bay FC shall be a uniting power, constructing a tradition of belonging and shared delight,” mentioned former U.S. nationwide workforce participant Aly Wagner, co-founder and co-chair of Bay FC. “We shall be a beacon of hope and connection, welcoming and embracing individuals of all backgrounds. Whereas group is our basis, our love of soccer is our motive for being. Bay FC can have the fireplace to be the perfect, and we’ll present up each day with depth, competitiveness, ardour and a drive to win.”
Except for the roundel crest, the membership additionally unveiled a wordmark with “Bay” spelled out in a blackletter font and a small “FC” in a sans serif font to the fitting.
No kits have been unveiled on Thursday, however Bay FC did have some merchandise available for sale on their website — together with some with one other wordmark on it. It consists of the initials “BFC” in the identical blackletter font because the crest and first wordmark, with diamonds in between the letters.
The membership labored with San Francisco-based promoting company Goodby Silverstein & Companions (GS&P) on the identification.
“Avenue artwork and avenue fashion are central to the soul of the Bay Space and have been an enormous inspiration for this model,” mentioned Benny Gold, design director at GS&P. “We designed a brand that folks from all around the Bay, and much past, could be proud to put on and symbolize Bay FC.”
Bay FC will turn into the NWSL’s 14th membership once they start play within the 2024 season alongside the revived Utah Royals FC franchise. Together with Wagner, the membership’s possession group contains different former U.S. nationwide workforce gamers Brandi Chastain, Danielle Slaton and Leslie Osborne.