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The Orlando Magic formally kicked off their thirty fifth season of existence on Thursday morning by unveiling a commemorative emblem for the 2023-24 marketing campaign.
The brand prominently shows the No. 35 with the basketball from Orlando’s original logo protruding from the precise facet with a path of stars behind it, additional paying homage to the Magic’s logo history.
It options Orlando’s blue, black and silver shade scheme and incorporates an commercial for AdventHealth, which has partnered with the Magic since their inaugural season in 1989-90.
“Because the Magic embark on this thirty fifth anniversary season, we replicate on the nice gamers and people who’ve been the inspiration of this unimaginable group,” chief government officer Alex Martins stated. “We all know how necessary our historical past, the gamers, coaches and possession is to our followers and supporters.
“Our basic emblem is a superb illustration of that historical past and the truth that it’s cherished by our followers. Honoring that fondness for the unique emblem, whereas celebrating this thirty fifth season within the design, represents the style by which we worth our followers.
“As we acknowledge our wealthy historical past, we’re excited concerning the route by which we’re headed and sit up for what the longer term holds for our followers, town of Orlando and the Orlando Magic.”

This marks the sixth time the Magic have celebrated a season milestone, becoming a member of their tenth season in 1998-99, fifteenth season in 2003-04 (though they incorrectly referred to it as an anniversary), twentieth season in 2008-09, twenty fifth season in 2013-14 and thirtieth season in 2018-19.
Alongside these traces, that’s why the Magic are celebrating their thirty fifth season this 12 months and the Charlotte Hornets – who had been based one 12 months prior in 1988-89 – are instead commemorating their 35th anniversary.
It’s unclear if the brand will likely be worn on Orlando’s uniforms, although the Magic did put on the aforementioned patches in 2008-09 and 2013-14. In the meantime, a press launch famous the workforce may have “some extra surprises and reversion festivities all through the season.”
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