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The Skilled Ladies’s Hockey League is hoping a brand new sponsorship deal will assist give its gamers the identify recognition they deserve.
As a part of celebrations main as much as Worldwide Ladies’s Day on Friday, March 8, the PWHL introduced a brand new sponsorship take care of Molson Breweries that features a jersey pilot venture. For Friday’s recreation between Toronto and Montréal, the Molson brand will seem on the again of gamers’ jerseys above the numbers — a spot often obscured by gamers’ hair — and their nameplates will transfer to under the numbers.
“By shifting the participant’s identify under their quantity, Molson is masking its identify so hers might be seen,” the PWHL’s press release reads.
The jersey pilot is a part of Molson’s See My Identify marketing campaign, which “seeks to foster larger inclusivity and equality in sports activities, sending a strong message that disproportionately represented feminine athletes should be seen, acknowledged and celebrated.” Molson and the PWHL say the jerseys are “only a first step of many in Molson’s mission to assist elevate feminine hockey gamers.”
“Worldwide Ladies’s Day is vital for celebrating and recognizing girls who’re change makers, which makes it becoming for an initiative like See My Identify that gives distinctive recognition for PWHL gamers. I look ahead to seeing Montréal and Toronto hit the ice with these particular jerseys on Friday.”
— Jayna Hefford, PWHL senior vp of hockey operations
“We’re proud to announce our upcoming new partnership with the PWHL in an actionable approach. We’re large followers of the league and its unimaginable athletes and launching See My Identify felt like one of the simplest ways to assist the celebrities of the PWHL proceed to shine.”
— Kara Fitzpatrick, advertising director, Molson™ & Financial system Manufacturers.
Toronto and Montréal face off on the Mattamy Athletic Centre in Toronto on Friday at 7 p.m. ET. The sport can be broadcast on Sportsnet in Canada and on NESN in the USA.
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