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With the 107th operating of the Indianapolis 500 now within the rearview mirror, Indianapolis Motor Speedway has revealed the logo for next year’s race, which can happen on Might 26, 2024.
The brand is an inventive illustration of the victory podium at IMS, which lifts the profitable driver and his automobile onto a raised platform the place he receives the winner’s wreath and drinks milk in a convention that dates again to 1936.
It’s primarily purple with a gold define as a nod to the “Yard of Bricks,” as the two.5-mile oval monitor was paved with bricks in 1909 earlier than being fully lined with asphalt in 1961, other than a 36-inch strip in the beginning/end line.
Winners of the Indianapolis 500 and NASCAR’s Brickyard 400 have kissed the bricks since 1996, and the custom has continued even after the latter was changed in 2021 by a mixed street course referred to as the Verizon 200 on the Brickyard.
The “Indy 500” wordmark is displayed on the middle of the brand, simply because it has been since 2019, when IMS introduced a standardized system. It’s surrounded by the race quantity above and the date and the “Wing and Wheel” emblem under, all of that are in gold.
Gainbridge, which is the sponsor of the race and the naming rights holder for the world through which the NBA’s Indiana Pacers play their house video games, additionally has its emblem under the “Indy 500” wordmark.
Earlier iterations of the standardized emblem system featured the bricks in 2019, the checkered flag in 2020, the Pagoda in 2021, the winner’s wreath in 2022 and the oval in 2023. The 2020 and 2022 renditions had been additionally primarily purple.
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