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Simply moments in the past, the minds that introduced you the Danville Otterbots unveiled a second staff that may also play within the southern Virginia city: the Danville Dairy Daddies, who will play within the collegiate summer time stage Outdated North State League. The nickname and a set of logos highlighted by a hunky bull character pay tribute to Danville’s roots—and inform a narrative about its future.
“In the beginning, it’s an homage to what’s nonetheless essentially the most distinguished financial sector right here all through southern Virginia, which is agriculture,” mentioned common manger Austin Scher. “There are households and generations of households all through Danville and southern Virginia that grew up, if not on a dairy farm instantly, up the highway from a dairy farm, or they went to highschool or church or performed youth sports activities with dairy farmers or kids of dairy farmers.”
The anthropomorphic bull character, whose identify is McCreamy, is sporting basic blue denims with an enormous belt buckle and no shirt, exhibiting off broad shoulders, six-pack abs, and a come-hither look meant to make him the most well-liked animal on the farm.
“He’s a bull. This can be a Dairy Daddy,” mentioned Dan Simon of Studio Simon, the agency accountable for creating the model. “The entire idea facilities across the phrase Daddies. The purpose is this can be a clean bovine. You already know, he’s your daddy.”
Whereas creating the character, Simon had one of popular culture’s smoothest talkers in thoughts: Joey Tribiani of the present Mates.
“The way you doing?” requested Dan Simon of Studio Simon, in his greatest Joey voice. “The one distinction is that I wish to suppose perhaps this Dairy Daddy is just a little smarter than Joey.”
Scher indicated that the staff had one other iconic picture in thoughts as a mannequin for his or her character: the improved physiques of the Bash Brothers, Jose Canseco and Mark McGwire.
The model is stuffed with juxtapositions meant to make an announcement about Danville itself. Whereas the sunshine pink and powder blue colours evoke the intense innocence of a child bathe or gender reveal celebration, the character carries himself in a decidedly grown-up trend. And whereas that character is supposed to be one thing of a participant, he’s nonetheless a bovine, considered one of nature’s least attractive animals. Even the over-the-top masculinity that the character exudes is undercut by the prevalence of a shade the staff calls “strawberry milk pink” within the model.
The seeming contradictions are metaphors for the staff’s hometown—the place it has come from, what it’s now, and the place it’s going.
“We right here in Danville view not simply the membership, not simply the staff right here, however we view the town and the area and its present rebirth and vastly shiny future as plain,” Scher mentioned. “We take a look at this model as an outward method to say Danville as a metropolis, southern Virginia as a area, we’re right here, you can not ignore us anymore, we’re not going anyplace, so it’s time to get acquainted.“
The bull’s good human type is supposed to inform an aspirational story, a metaphor for the best the city of Danville is striving to succeed in. The Dairy Daddy is just not supposed to be the everyman bull. He’s the bovine we’d hope to be if we hit the health club on daily basis, eat proper, and deal with ourselves.
“To change into one thing greater than this metropolis has ever been earlier than, one thing greater than numerous of us ever thought it might be, the Dairy Daddy himself is that imaginative and prescient,” Scher mentioned.
With all of those lofty ideas portrayed within the model, there’s one element with a extra pragmatic clarification: The wordmark, set in a customized typeface that Simon describes as “cow-y,” is underscored by a bovine tail.
“That was included solely to maintain the flies away,” Simon mentioned.
The Dairy Daddies will share the Otterbots’ possession, administration, and ballpark, however will play in a special league. Whereas the Otterbots play within the collegiate summer time stage Appalachian League, the Dairy Daddies will play within the Outdated North State League, additionally on the collegiate summer time stage.
Merchandise is obtainable here.
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