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On Monday afternoon, two months after they first asked fans to submit designs and vote on their favorite, the Cleveland Browns unveiled the brand new emblem for the Dawg Pound, the official fan part at Cleveland Browns Stadium.
“We’re so excited to unveil the brand new dawg emblem that completely encapsulates who we’re as a franchise and as a metropolis,” govt vice chairman J.W. Johnson stated. “Our followers have been asking for a brand new dawg emblem for fairly a while, so it made good sense for them to pick the emblem themselves and determine how they need our group to be represented – an they made an important selection.”
Created by graphic designer Houston Mark, who you may remember from our Detroit Lions redesign contest, the brand new emblem pulls inspiration from a mastiff, which was chosen by followers earlier this 12 months because the breed that most closely fits the franchise, and has varied nods to town of Cleveland, the Browns and the state of Ohio.
That features the guitar decide and spikes representing the Browns’ eight league championships on the collar, the define and east finish zone of Cleveland Municipal Stadium on the canine tag, Hope Memorial Bridge within the jowls, the helmet stripe on the brow, the maskless soccer helmet above the left eye and the state define on the precise ear.
“The factor I actually wished to give attention to was the followers and the connection they’ve with the group,” Mark stated. “How can I make the Cleveland Browns fanbase the forefront of the design whereas additionally sustaining this aggressive, no-nonsense angle?
“There was a number of stuff in there I wished to include as a result of there’s a lot historical past to Browns fandom specifically. It was actually essential for me to honor and respect the historical past of the fanbase, the championships and the delight that comes with being a fan.”
Mark’s design was finally chosen over nearly 400 fan submissions and three entries commissioned by local artists. It marks the fourth emblem for the Dawg Pound for the reason that Browns had been resurrected in 1999 and replaces the snarling canine that was introduced in 2015 alongside an updated primary logo and new uniforms.
“The truth that Browns followers felt represented by the emblem was by far probably the most gratifying factor about this whole challenge,” Mark stated.” To see that so many individuals felt linked and that they noticed themselves in it was simply unimaginable … To see my emblem in an NFL stadium, on peoples’ shirts and other people relate this emblem to the Browns is probably the most unimaginable feeling.”
The brand new Dawg Pound emblem, which now joins Cleveland’s iconic helmet emblem and Brownie the Elf as official group marks, shall be prominently featured in merchandise and different functions. Mark, in the meantime, receives 4 membership seat tickets and a Browns prize pack for his profitable submission.
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