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The Excessive-A Asheville Vacationers first adopted their alternate Hippies id after shedding (truly tying) a Twitter-fueled guess with the Greenville Drive in 2017. After the Drive repeatedly taunted Asheville with jokes on social media about their city being full of hippies, the 2 groups made a guess that the loser of the season collection would undertake a derogatory alternate id—the Vacationers would turn into the Hippies or the Drive would turn into the Rednecks. After ending the season collection 12-12, the Vacationers went forward with the promotion anyway.
The short-term model was a success with followers, and this week, the Vacationers, embracing the counterculture popularity of their hometown, doubled down. With the assertion “It’s the id you all know and love—with a model new look,” the Vacationers unveiled an replace to their Hippies id.
The brand new look options the Vacationers’ moon-based mascot as a circa-Nineteen Seventies hippie flashing the peace signal. The title Hippies is about in a bubbly, drop-shadowed typeface that additionally has a decidedly Nineteen Seventies vibe.
The Hippies will take the sector July 11.
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