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After elevating consciousness about knife violence by way of their kits in each 2022 and 2023, English Premier League aspect Arsenal FC have as soon as once more revived their “No Extra Pink” marketing campaign for his or her upcoming FA Cup matches.
Arsenal’s males’s workforce will put on their all-white kits on Sunday, January 7, after they host Liverpool within the third spherical of the Emirates FA Cup. Their ladies’s workforce may also put on them on Sunday, January 14, for his or her Adobe Ladies’s FA Cup fourth-round fixture in opposition to Watford.
The 2024 model of the kits characteristic all membership, sponsor and producer logos in white on a white base. The thought is that, by taking Arsenal’s well-known pink out of their kits, they’ll draw consideration to the epidemic of knife crime in the UK and to the efforts of organizations that maintain younger folks secure.
“No Extra Pink offers a singular alternative to focus on nearly 4 a long time of our local people work that has helped to maintain hundreds of younger folks secure.
“Younger folks face a number of challenges as they develop up in right now’s world and we don’t have all of the solutions, however we’re assured that by appearing collectively and shining a light-weight on the assist community accessible throughout our neighborhood, we will make a major contribution to the lives of our members.”
— Freddie Hudson, Arsenal in the Community
In each 2022 and 2023, the kits worn in Arsenal’s precise matches had a pink FA Cup patch on one sleeve, and the numbers on the again had a black define. In 2023, the kits pictured within the membership’s announcement had white logos on a white base, however the match kits had a black Adidas brand, a black membership crest and a black define across the brand of sponsor Emirates Airways on the chest.
Like in earlier years, the all-white kits won’t be made accessible on the market to most people. As an alternative, the shirts can be given to “neighborhood champions who’re making a constructive distinction.”
Followers, nonetheless, will be capable of purchase a brand new bespoke neighborhood T-shirt from Arsenal shops beginning January 29. 100% of the retail value of the T-shirts can be donated in equal parts to No Extra Pink charity companions.
The T-shirt — which the membership didn’t present any photographs of in Thursday’s announcement — was designed by an artist named Nellie-Rose, who participated in one of many No Extra Pink social motion tasks hosted in 2023. Her design was chosen for its celebration of variety, togetherness and Arsenal’s function as a house for the area people.
“Neighborhood is every part and is what No Extra Pink is all about, so it was vital this was delivered to life in my design. I really feel proud that my creation was chosen to characterize the marketing campaign and supply the neighborhood with one other option to assist and really feel linked to the initiative.”
— Nellie-Rose
“Since we first launched No Extra Pink in 2022, we’ve got been overwhelmed by the keenness from supporters desirous to contribute to the initiative,” added Chris Walsh, VP Model Northern Europe at Adidas. “While the No Extra Pink shirt won’t ever be commercially accessible, the introduction of the No Extra Pink neighborhood t-shirt will give supporters a possibility to point out their assist, and a method of constructing a direct impression.”
Along with the all-white kits, Arsenal is supporting No Extra Pink in 2024 by opening a brand new neighborhood pitch at Mayville Property, Islington; persevering with its mentor-led social motion tasks; and persevering with its volunteer incentive scheme alongside charity companions, by way of which supporters can donate their time to assist the charities.
Arsenal’s FA Cup third-round match in opposition to Liverpool kicks off at 11:30 a.m. ET on Sunday. It will likely be broadcast on Sportsnet in Canada and on ESPN+ in the USA.
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