The Nationwide Hockey League unveiled the 2024 NHL All-Star Game logo over the weekend; the 68th version of the sometimes-annual recreation will likely be performed at Toronto’s Scotiabank Area on February 3, 2024.
The brand contains a yellow star trimmed in blue and silver with a pink maple leaf. Throughout the entrance of the emblem is “All-Star” scripted in white with a pink banner beneath that includes the host metropolis and 12 months, “TORONTO 2024.”
This version of the sport will characteristic two completely different sponsored variations of the emblem, one every for the Canadian (Rogers) and U.S. (Honda) markets:
The NHL defined that the emblem contains a maple leaf, not for the host Toronto Maple Leafs however as a substitute to signify the seven Canadian-based groups within the league; likewise, the star was (no, not for the All-Star Recreation) however as a substitute for the 25 groups primarily based in the US… we’ll see if the league’s subsequent All-Star Recreation to be hosted within the U.S. will return the favour with their emblem. The “TORONTO 2024” typeface used throughout the ribbon is from the oft-photographed “TORONTO” signal at Metropolis Corridor.
The color scheme is blue, pink, yellow, and silver; black makes an look by way of the NHL shield logo. The blue and pink are in reference to the colors of the Metropolis of Toronto flag, the yellow and the black (from the NHL logo) are a part of a “model extension” for the sport itself. What’s a “model extension,” you ask? Effectively, it might apply to some issues — among the occasions surrounding the sport, maybe, such because the Expertise Competitors or another partnership. Whereas I struggled to search out any connection between Toronto, the Maple Leafs, the NHL and the color yellow, my spouse moderately effortlessly jogged my memory that the Leafs’ used yellow on their alternate black uniforms, which had been designed by Justin Bieber’s Drew House brand, and, sure, extending that partnership appears precisely like one thing the league would do right here.
We’ll simply have to attend and see, I suppose.
This would be the first NHL All-Star Recreation performed in Canada in a dozen years when Ottawa hosted the sport in 2012. Toronto last hosted back in 2000; it’s the Leafs’ ninth time internet hosting the NHL All-Star Recreation, however simply the second time they’ve finished so up to now half-Century.
Right here’s a take a look at the 2024 NHL All-Star Game logo stacked up in opposition to different current NHL All-Star Video games:
You possibly can take a look at our full NHL All-Star Game logo history part proper right here