The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page. Make sure this factor is part of your content marketing SEO Anomaly process. It’s essential to optimise them properly to maximise your rankings.
Write Click-Worthy Meta Descriptions
There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates.
On-Page SEO: What is It and How To Improve Ranking Factors?
Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for.
- Instead, you should compress image files using an image compression tool such as TinyPNG or CompressPNG.
- Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content.
- You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.
Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters. Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results.
Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight. With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.