Shoppers in Mexico are feeling barely extra optimistic about each their nation’s economic system and their very own potential to satisfy monetary commitments within the coming 12 months—however that doesn’t imply they’ve stopped in search of methods to spend much less. In reality, their persistent quest for worth is the primary purpose a lot of them proceed to buy on-line: e-commerce nonetheless has a bigger market share than it had earlier than the COVID-19 pandemic. These are among the many findings of a ConsumerWise survey carried out in early 2023 amongst greater than 1,000 Mexican customers throughout revenue teams. The next 5 charts present highlights from the survey.
These survey outcomes point out that the pandemic has had lasting results on client conduct in Mexico. Shoppers proceed to cut back their spending, store on-line, and cook dinner at dwelling. As optimism concerning the economic system rises, companies might want to preserve their agility and reply shortly to satisfy the altering calls for of their clients. For extra detailed information and insights, electronic mail ConsumerWise@McKinsey.com.