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The world in the present day is deeply interconnected (Exhibit 1). The cross-border flows of commerce, providers, capital, individuals, information, and concepts which have marked the worldwide economic system for the previous 4 a long time and extra—hitherto identified collectively as “globalization”—have enriched the world, lifted greater than a billion individuals out of poverty, and introduced us to an unprecedented degree of interconnectedness. However as CEOs and boards in all places can now sense, these connections are fraying. That is largely due to rising rivalries and tensions amongst nations, but in addition due to provide chain disruptions and a backlash towards globalization in some components of superior economies. But international cooperation stays important, particularly within the face of challenges like local weather change that require nations to work collectively. A brand new paradigm for international connection—and possibly a brand new title—is required.
This text outlines areas wherein a brand new paradigm would play out, a few of the complexities concerned in rethinking international connections—particularly commerce—and the implications for various geographic areas. We conclude with some concepts about doable methods ahead for CEOs and boards as they attempt to make sense of a altering world.
A brand new paradigm
The McKinsey World Institute (MGI) has lengthy tracked the ups and ups of worldwide flows, highlighting their important position in propelling international financial progress. However MGI has additionally famous the mutations beneath means: the methods wherein globalization has been evolving and, extra broadly, the results for the economic base and for competitiveness, labor markets, and the social contract in superior economies. It’s essential to notice the predominant position that international firms have performed within the progress of globalization over the previous 4 a long time and the advantages which have accrued to them and their competitiveness from the opening of markets the world over.
Some analysts at the moment are calling this paradigm into query. World cooperation had seen net-positive progress within the decade previous 2020 (and the onset of the COVID-19 pandemic). Nevertheless, given the occasions of the previous a number of years, cooperation has begun to plateau, and the world finds itself at a possible inflection level. Geopolitical tensions, together with the rivalry between China and the US and the Russian invasion of Ukraine, are a significant factor, whereas renewed battle within the Center East may additionally result in broader disruptions within the area, notably to power assets, and threaten peace and stability. Different issues embody the resilience of provide chains (which the COVID-19 pandemic examined), appreciable discussions concerning the winners and particularly the losers from commerce, and migration. Such grievances have contributed to the rise of nationalism in some international locations.
No matter occurs to globalization, continued international cooperation will likely be important not only for the economic system but in addition past it. Rising commerce and capital flows have performed a central position in elevating residing requirements. Commerce in the present day helps many components of the world.
However that is solely a part of the story. Cross-border cooperation additionally quickens technological innovation, aids well being and wellness advances, and is important for tackling local weather change challenges. All these instances require not solely the alternate of concepts but in addition the flexibility to entry uncooked supplies and manufacturing capabilities that typically reside solely in sure components of world. Lastly, because the world is reminded every day, peace and safety additionally depend on international cooperation.
Collaboration doesn’t simply assist enhance outcomes; it fosters resilience and higher buffers unfavourable outcomes. Cross-border efforts are essential to combat the trafficking of synthetics and different medicine, to take one instance, and handle points regarding migrants and local weather refugees, to take one other. Furthermore, diversifying commerce ties with many companions strengthens provide resilience, whereas collaboration on well being can speed up international responses to disruptions (because it did with COVID-19).
Implications for commerce throughout areas
The current, unsettled macroeconomic environment, with rising rates of interest in superior economies and ongoing geopolitical tensions, calls into query how each commerce and capital flows will evolve over the subsequent decade—not simply total but in addition within the patterns they are going to kind.
Diversification can each improve resilience and provides some areas alternatives to take part extra totally in worldwide commerce than they’ve prior to now. About 30 p.c of commerce is concentrated solely due to economy-specific selections; for instance, whereas many international locations export wheat, most economies import from solely a small variety of these sources (Exhibit 2). A further 10 p.c of commerce—together with items as various as laptops, soy, and iron ore—has comparatively few export sources, and so diversification of those would take extra time and effort (Exhibit 3).
Then again, some varieties of relationships can reconfigure themselves drastically and rapidly. Many giant international firms, for instance, exited Russia following its invasion of Ukraine (Exhibit 5). Which means the world could have time to assume by way of a brand new international system and might afford to be deliberate—as long as it is usually deliberate in the right way to method extra excessive types of international disruption.
America stays strongly depending on different international locations in lots of areas—for instance, over 70 p.c of its cell phones, laptops, and lithium-ion batteries come from China—however it isn’t acutely depending on anybody area. It has been trying to industrial coverage as a route towards much less dependence on others, each in uncooked supplies and manufactured items (supported by enacted laws just like the Inflation Discount Act and the CHIPS and Science Act). The main target is strongest in areas recognized as linked to superior expertise with army utility, however this can be a broad internet. For commerce, there was a rerouting of main commerce corridors and flows, and Washington has adopted measures to reinforce nationwide safety, competitiveness, and resilience. That stated, gross imports up to now appear to have shifted greater than imported worth added, indicating potential progress in “triangular commerce”—with manufactured items, for instance, going from China to different international locations in Asia–Pacific and, in the end, to the US (Exhibit 7).
The European Union has undergone a significant shift in commerce flows following the battle in Ukraine: Russia had accounted for nearly 10 p.c of the European Union’s whole imports (from non-EU international locations) earlier than the invasion, however that share dropped to only 1.7 p.c by June 2023. The European Union is essentially extra depending on different areas, notably for its power and mineral imports but in addition as purchasers of its exports (particularly Germany’s). It too is trying to incorporate issues of nationwide and regional safety, competitiveness, and resilience into its future mannequin.
China is an anchor of intraregional commerce in Asia, with its share of regional commerce rising from 41 p.c in 2000 to 63 p.c in 2021. China has been the top trading partner of the international locations of the Affiliation of Southeast Asian Nations (ASEAN) since 2009, and ASEAN international locations in flip have change into China’s main buying and selling companions. Chinese language firms have made growth to ASEAN and different rising economies, together with these in Africa, one among their highest priorities in 2023. In the meantime, China has dependencies of its personal: it wants Brazil, for instance, to offer foodstuffs and Australia to produce crucial uncooked supplies. On the similar time, a lot of the remainder of the world relies on China as a key international provider of electronics and refined minerals. General, it continues to be the manufacturing hub of the world, regardless of some early indicators of reshoring.
Latin America is embracing multipolarity. In 2000, the US was the biggest items buying and selling associate for nearly all international locations in Latin America, however China has been catching up. China is now the biggest extraregional commerce associate for nearly the entire giant economies in South America, lots of which have appreciable mineral wealth. America stays the biggest associate to Mexico in addition to to Central America, partially as a result of these are areas the place extra US-bound manufacturing happens.
Lastly, Africa has important potential to extend intraregional commerce. African international locations at the moment commerce extra with economies past the continent than with these inside it: solely 10 p.c of its imports and 17 p.c of its exports are intraregional. That compares with the share of commerce amongst ASEAN international locations that’s intraregional, which stands at greater than 20 p.c. Substantial worth may very well be generated if African private and non-private sector leaders can understand the potential of the African Continental Free Commerce Space settlement, which goals to cut back cross-border commerce constraints.

What can enterprise leaders do?
The implications of the adjustments to globalization can contact firms in myriad—and typically sudden—methods. On the similar time, as famous, multinational firms have been each on the forefront and among the many main beneficiaries of the previous 4 a long time of globalization. What can enterprise leaders do and the place may they place their bets to ship worth for stakeholders and assist foster international cooperation on this planet? We conclude with three starter concepts.
Elevate the capabilities of management groups
Each firm, particularly the biggest multinationals, will likely be touched in a roundabout way by the continuing mutations in globalization (together with global trade flows). Geopolitical fluency must be handled like a muscle that may be strengthened. An understanding of worldwide connections and geopolitical realities—and their ramifications for the enterprise—must be a core competency for C-suite executives in each multinational company and a daily and systematic focus for the board, with implications for board membership and governance. Which means not simply understanding the headlines however having a delicate grasp of the nuances, context, and potential implications for the enterprise.
Construct dynamic strategic choices
The previous paradigm of globalization largely trusted companies taking the lead. Now, governments are taking part in a better position, and that is prone to be a core consideration for each multinational going ahead. A place to begin right here will likely be a cautious and scientific analysis of every agency’s interconnectedness—the place, with whom, how—mixed with a rigorous danger evaluation of potential factors of weak point. That understanding will kind the idea for detailed situation planning, together with resilient alternate options for provide chains, and the elaboration of latest technique choices that take into consideration dynamic world occasions.
Assume diversifying, not decoupling
Firms that thoughtfully handle their concentrated exposures are prone to be extra resilient—not solely capable of take up a provide disruption but also able to bounce back better. We are able to already see indicators of this adjustment in motion: in April 2022, 81 p.c of worldwide provide chain leaders surveyed stated they’d initiated twin sourcing of uncooked supplies, up 26 proportion factors from the earlier yr. That stated, any shift to produce chains may give rise to new risks, even because it mitigates present ones. Triangular commerce, for instance, could diversify the last word sources of imports however it may possibly additionally lengthen provide chains, which carries its personal challenges. Remaining clear-eyed on shifting danger profiles and exploring them by way of eventualities is crucial.
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