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Up to now 12 months, GBK has continued to construct out its group and enterprise – increasing its collective of skilled practitioners throughout product and advertising and marketing technique, insights, analytics and different areas. At present the agency works with greater than a dozen Fortune 500 purchasers throughout trade verticals together with automotive, client merchandise, enterprise and cloud computing, monetary providers, well being care, know-how, amongst different sectors.
“We proceed to spend money on hiring the trade’s finest advertising and marketing technique, insights and information science leaders,” mentioned GBK Co-Founder and CEO Jon Greenwood. “Virginia’s experience in main model and content material centered perception efforts coupled along with her subject-matter experience on multicultural shoppers is invaluable for our rising roster of world purchasers. We’re thrilled to welcome Virginia to the GBK Government group, together with Prachi and Raegan who additional bolster our group’s bench energy round analytics, quantitative and qualitative analysis.”
In her position as Senior Vice President, Lennon will advise GBK’s rising roster of world purchasers to establish essential tendencies and achieve deep insights to succeed in goal shoppers in addition to business-to-business prospects. Previous to becoming a member of GBK, Lennon held senior management positions at Ipsos Join, Ipsos Media & Expertise, OTX Analysis and Telemundo Community.
“I am past excited to be a part of the distinctive group of technique and insights consultants that make up the GBK Collective. The tradition each on the firm and shared with purchasers is really distinctive,” mentioned Lennon. “I’m desirous to convey my expertise and consultative method to the design, distillation and activation of insights as a part of GBK’s main position in constructing higher and extra related suggestions and techniques for our consumer companions.”
Whereas a Senior Vice President with Ipsos, Virginia led the Media Growth’s Content material Technique group collaborating with content material creators and media organizations to drive significant viewers insights. She additionally acted as a multicultural knowledgeable for Ipsos Join, working throughout three enterprise items, Inventive Excellence/Model Communication, Model Well being Monitoring and Media & Expertise. In 15 years with the agency, Lennon performed a pivotal position in main the agency’s multicultural analysis, partnering with purchasers to uncover insights and techniques to attach with multicultural shoppers throughout completely different markets.
“GBK’s distinctive method of mixing main tutorial thought and real-world expertise to ship strategic insights and analytics experience continues to resonate with purchasers,” mentioned GBK co-founder Eric Bradlow, who can be Vice Dean of Analytics and Chairperson of Wharton’s Advertising Division. “We’re excited to welcome Virginia, Prachi and Reagan. I’ve little doubt that their management will gasoline new progress for our consumer companions, encourage our expertise, and proceed to raise our work as a collective group.”
Prachi Bhalerao joins GBK as a Advertising Information Scientist, bringing a powerful analytical background with a deal with econometrics, statistical evaluation and machine studying. Her experience lies on the intersection of know-how and enterprise, with earlier expertise contributing to groups at Deloitte, Ernst & Younger, and Siemens. Bhalerao’s position at GBK will contain making use of her superior analytical expertise to resolve advanced enterprise issues, providing beneficial insights that drive consumer success. Bhalerao holds an MBA in Enterprise Analytics from UC San Diego, in addition to an MBA in Expertise Administration and a Bachelor’s Diploma in Pc Science from NMIMS.
Reagan Jacobs steps into the position of Senior Analyst, bringing her expertise in consulting and analysis undertaking execution. With a background in each quantitative and qualitative analysis, Jacobs has labored with purchasers throughout sectors together with grocery, comfort, CPG, automotive, sporting items and know-how. At GBK, she is going to help the end-to-end execution of analysis initiatives and construct robust consumer relationships, aiming to assist purchasers obtain their key enterprise aims. Jacobs holds a Bachelor’s Diploma in Economics from the College of Notre Dame.
SOURCE: GBK Collective:
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