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On this third episode of the McKinsey Action 9 Fireside Chat sequence, McKinsey associate Darius Bates chats with Rahsaan Bernard, the president of Constructing Bridges and an energetic member of the nonprofit group in Washington, DC, about working towards racial fairness for residents east of the Anacostia River. Constructing Bridges was based in 1997 with the mission of serving DC’s Southeast residents. It’s dedicated to 5 pillars of affect: well being, schooling, arts/tradition, workforce growth, and recreation. A lot of its initiatives are housed in its state-of-the-art campus, the City Corridor Training Arts Recreation Campus (THEARC). The next subjects are mentioned:
- an outline of the fairness disparities going through residents in Southeast Washington, DC
- how the native nonprofit house works collectively to prioritize and uplift the wants of the group
- the affect of THEARC and recommendation for organizations in different components of the nation on an identical journey to handle racial fairness
The transcript has been edited for readability and size.
Darius Bates: Hiya once more, everybody, and welcome again to the McKinsey Motion 9 Fireplace Chat sequence, the place we’re participating leaders throughout the nation in dialog on place-based efforts to enhance fairness outcomes for individuals of coloration.
By these discussions, we’re working to floor and share key insights, successes, and challenges from leaders working within the place-based area in hopes that these learnings will deepen and speed up affect throughout quite a few geographies. I’m Darius Bates, a associate in McKinsey’s Atlanta workplace and the associate lead for our motion 9 dedication to deploy our agency’s sources towards organizations that advance racial fairness for the Black group.
For extra info on motion 9 or our different commitments, visit McKinsey.com. Past supporting organizations in advancing fairness, we’ve got created this discussion board to focus on the work and learnings from the various efforts on this house, which brings me to our visitor for this dialog.
In the present day I’m happy to welcome Rahsaan Bernard, president of Constructing Bridges. Constructing Bridges is a nonprofit group that manages 4 initiatives in Southeast Washington, DC, all of that are centered on decreasing boundaries to social and financial mobility for residents of Ward 8 in Southeast DC. Rahsaan is in his sixth 12 months of main Constructing Bridges and has deep ties to the DC group in his many roles serving it. Previous to Constructing Bridges, Rahsaan was the president of Past Excellence, a consulting agency working with firms to advise on well being administration and company wellness. He additionally serves on the boards of Feeding America and the Capital Space Meals Financial institution. So with that, Rahsaan, I’d wish to welcome you and thanks for becoming a member of this dialog.
Rahsaan Bernard: Good morning, Darius. Thanks for having me.
Darius Bates: It’s actually a pleasure to have you ever right here. Let’s soar in. I simply touched in your resume a bit, however these feedback don’t do it justice, I’m positive. I like to start out these conversations with a bit extra background on who you’re as an individual.
So Rahsaan, are you able to converse to how you bought to DC and the work you’re doing now particularly? How did you get into the management place you’re in and start the work that conjures up you each day?
Rahsaan Bernard: In 2005, I began a enterprise with my spouse within the corporate-wellness house. My spouse, on the time, labored within the financial-literacy sector, and I might spend quite a lot of time together with her as a result of she did it out of a footprint in Ward 8, Washington, DC. One factor led to a different, and she or he launched me to a man named Skip McMahon, who’s now the co-founder of the group Constructing Bridges Throughout the River.
His want to serve this group was palpable, and he evangelized me. I sought to be taught extra about this group by means of him. Then one factor led to a different, and I assumed to myself, “Why am I not on this group, serving this group that my spouse was part of and that we cherished?”
So after that preliminary dialog with Skip McMahon, fast-forward one other eight to 9 years, I’m sitting earlier than him and he’s sharing with me that there’s a emptiness for the place of president. So I signed up, and it modified my life.
Darius Bates: And as you concentrate on what you stated about your want to serve, I’m positive you most likely began from a spot of claiming, “OK, nicely, what are among the challenges, or how do I feel I could be useful?” So on that time, are you able to converse a little bit bit about among the fairness challenges in our nation’s capital and extra particularly within the Southeast DC space?
Rahsaan Bernard: It’s attention-grabbing as a result of I’ve seen DC change since my introduction to this area. So [within the] span of 20 years, we went from a inhabitants that was roughly round 500,000 to the place it’s right now, nearly 700,000 residents. However even with that development within the variety of residents in DC, the fairness panorama has not modified.
If you concentrate on DC, it’s eight wards separated by 900 toes of water, which is the Anacostia River. Wards 7 and eight are on the jap aspect of the Anacostia River. On the jap aspect, 90 % of the residents are Black and Brown, and you’ve got a severe deficit and underresourced communities. That has been the stasis over the past 20 years.
So let’s offer you some transient statistics right here. From a well being standpoint, the life expectancy is 13 years much less in case you reside east of the Anacostia River. The median family earnings east of the Anacostia River is $34,000, in contrast with what I consider is $127,000 on the west aspect of the river. On the east aspect of the river, you will have one full-service grocery retailer, The Large, that’s proper right here in Ward 8, serving 85,000 residents. There are six grocery shops on the opposite aspect in not even half a mile. On this aspect, you will have many of the youngsters within the metropolis; really, the way forward for town resides proper right here. A lot of the youngsters within the metropolis reside east of the Anacostia River, and many of the poor youngsters within the metropolis reside east of the Anacostia River. So, you will have all of these items which have actually been the identical over these years, and that panorama is the explanation why Constructing Bridges Throughout the River actually got here to be. We search to attach town by constructing a metaphorical bridge, quickly to be a bodily bridge, in order that we are able to scale back the structural boundaries to social mobility and actually make it a extra equitable metropolis.
Darius Bates: The way in which you describe the scenario in DC, I feel it’s most likely secure to imagine these dynamics didn’t present up in a single day. Earlier than you bought concerned within the work, did you will have a way of different efforts that had been in place to attempt to enhance fairness outcomes within the metropolis? And if that’s the case, how do you suppose they had been working or what change wanted to be made to attempt to ignite a brand new sort of progress?
Rahsaan Bernard: Nice query. I feel through the years there have been a number of investments which have made good progress. There are quite a lot of great nonprofit organizations east of the Anacostia River which have been within the trenches, doing nice work for a lot of, a few years and have partnered with firms and the federal government in an effort to transfer the needle. I feel that the important thing to progress so far has been collaboration. I feel it actually has been individuals sitting on the desk and broadening the desk; getting stakeholders who actually have the conviction to maneuver the needle right here east of the river and to sit down down and take into consideration how we allocate sources, time, expertise, and treasure in a manner that basically defies standard math. And so, we’ve seen a lot of our progress made right here by means of our partnership with metropolis governments and firms, the place there have been enormous investments.
Extra not too long ago, we had been part of a nonprofit collaboration with three different nonprofits east of the river. We partnered with philanthropy and the federal government to supply the most important money switch within the historical past of America. And we noticed that giving individuals cash through the COVID-19 pandemic allowed individuals to remain at dwelling, allowed individuals to pay their hire, for utilities, and accounted for a degree of stabilization within the houses. And since that is one thing that we can’t maintain ourselves, we’re working with the federal government to make it possible for it turns into sticky and finally turns into a program that they’ll handle in the long run. So, taking a look at nonprofits which have been right here, Martha’s Desk, Bread for the Metropolis, they’ve been working with authorities entities. We’ve got joined in that work. And now I consider that with extra of that collaboration, we actually can see progress made right here east of the river.
Darius Bates: The phrase collaboration comes up a lot in doing any such work, and I think about a few of it has to do with the truth that a lot of of us try to have an effect. Perhaps they’re not desiring to compete, however at instances they’re engaged on comparable efforts and will not be working as a lot in an built-in manner.
So when you concentrate on collaboration there, what does that seem like? What are you all doing to deepen the ties and ensure you’re rowing collectively?
Rahsaan Bernard: We consider that the group right here has sufficient sources. They’ve the solutions they should clear up their very own issues. What they want are trusting nonprofits which might be going to be right here for the long run.
These nonprofits that I’ve talked about have been right here for the long run. We’ve skilled them in a manner that has constructed what I consider is an actual belief bond, which has helped us transfer the needle on progress.
Darius Bates: That’s a very good segue, as a result of I wished to ask you about how group voice elements into your work. In our prior conversations, you actually emphasised that it guides quite a lot of what you all try to do. Are you able to converse to how that works? What’s the mechanism? How are you positive that you just’re listening to from the group and what they worth? After which, how do you place into observe taking these inputs and really creating one thing that the group values and that drives long-term profit for them?
Rahsaan Bernard: Yeah, this can be a nice query. I feel it begins with the premise that we consider, and I stated this earlier, that the options reside in the neighborhood. We consider that having a platform for them to articulate these options is basically the work of the nonprofits which might be right here. We’re vicariously amplifying their voices, aligning sources, and guaranteeing that these sources are options to the issue.
. . . Options reside in the neighborhood. We consider that having a platform for them to articulate these options is basically the work of the nonprofits which might be right here.
I’m a giant believer that discretion is the elixir of dignity. And what we’ve got finished over the past a number of years is create a platform the place discretion could be offered, voices could be heard and dignified. These voices which might be heard and dignified could be amplified. We will be taught from the options that they counsel, and we are able to actually create or get to these options quicker by actually managing the sources that we fundraise for and that we associate for.
We’ve seen that issues, for instance, our group management empowerment workshop (CLEW), give a platform for residents in our neighborhoods to essentially find out about their very own neighborhood. It conjures up them to take motion both by means of advocacy, coverage, and even volunteerism. And we’ve seen that class [CLEW] multiply again and again.
Darius Bates: And what does that discretion seem like in observe? What does that imply for the way you’re participating of us? Is it that they only have a sense that what they’re saying is being held in confidence, or are you doing particular issues in the way you arrange the conversations to make it possible for of us can really share their true ideas and emotions with you?
Rahsaan Bernard: I like that query. Sure, discretion is unpacked and strategized. It signifies that the agenda is fluid. It signifies that the agenda can also be affected person. It signifies that nobody comes with a set agenda apart from the framework for what we purpose to get from the dialog. It means we offer a spot that’s belonging, with meals. It means we select the proper time when residents can present up. It means we don’t have judgment primarily based on the picks or the suppositions which might be delivered to the desk. It means we encourage each single particular person to talk their voice, their fact. It means we encourage them once they have spoken their fact, we encourage them to talk much more, and we encourage others to hitch.
We create a platform the place it actually turns into a no-judgment zone. And that basically has unlocked feedback, suggestions, and methods that I feel are the requisite discretion wanted for group members who actually really feel like they don’t have a platform to talk, or that they hardly ever get listened to.
Darius Bates: That’s fairly highly effective as a result of I feel quite a lot of instances, with of us who wish to have affect of their communities, they typically arrange areas which might be very snug for the organizers however not very snug for the individuals. And it appears like what you’re saying is that you just’re being very considerate round what it could take and what the setup needs to be in order that the group can come and be snug, and due to this fact they’ll really give voice to what they should empower themselves.
Rahsaan Bernard: Completely. And you concentrate on an agenda that’s not created beforehand however is created in actual time, in live performance with the group that’s coming into the doorways, and also you’re giving sufficient house and style for that to occur. You’re permitting people who find themselves long-winded to be long-winded. , this work is messy; it’s not proficient. Discretion takes time, however the solutions that you just get from these are actual jewels. And we’ve seen that.
Take into consideration an agenda that’s not created beforehand however is created in actual time, in live performance with the group that’s coming into the doorways, and also you’re giving sufficient house and style for that to occur.
Darius Bates: So, one different factor of the way you’ve approached this work, that I feel maybe is a differentiator, is that you just all have a bodily house. With THEARC, you’ve created a middle for lots of the actions you’ve described so far within the dialog. Are you able to simply discuss a little bit bit about why you felt that house was necessary and perhaps among the advantages that include having an area, in addition to perhaps among the complexities that is likely to be related to it?
Rahsaan Bernard: I like that query as a result of when you concentrate on the social determinants of well being and you concentrate on an underresourced group that has been impacted by a scarcity of intentional funding and that faces redlining and meals deserts, medical deserts, schooling deserts, you title it—in [such a] group, it’s an unbelievable boon to have a campus that’s 16.5 acres, 203,000 sq. toes of programming house, housing 14 nonprofits in 5 sectors: well being, schooling, arts, recreation, and workforce growth.
Our measurement and scale make us the most important social-service multi-nonprofit collaboration within the nation for a bunch, for residents, and for the group as a complete to have entry to at their behest. This place supplies individuals with what they should obtain who they need to be. This can be a proximate technique for us. And so, to your query in regards to the house, as I discussed earlier, the bodily surroundings is a facet of the social determinants of well being.
Our engagement, our options, and the dignity that we offer for this group start within the car parking zone. While you drive by means of our car parking zone, there’s not one piece of trash. You drive by means of our car parking zone, and also you see individuals waving at you, saying, “Welcome!” You step into our doorways, and the heat of the group greets you on the entrance. You take a look at the ground and it screams longevity—these flooring had been particularly chosen to be right here for 100 years. You see the glass that traces the entrance of the constructing and on the second ground, and it says, “Look on in right here and be part of this!” There are not any steel detectors at any of our entrances. The bodily house is clear, welcoming, and heat.
We consider this group deserves that, so the bodily house was actually in our equation for restoring this group. The bodily house was a giant a part of that. And I might say that what we’ve got seen is the endowment impact of that, as a result of when you cross the edge of our gates, we let you know that you just belong, you change into an proprietor, and that possession results in stewardship.
All of this glass right here that individuals stated we had been loopy for placing up again in 2005 after we constructed the constructing, as a result of individuals had been going to throw rocks at it, they had been going to interrupt them; quite a lot of the smooth bigotry to decrease expectations that we heard again in 2005—none of it has materialized.
So we’re discovering ourselves right now excited about how we do that for each place within the nation that deserves a spot similar to this. So in brief, the reply is that it’s a proximate technique. Briefly, we wish individuals to have the best-in-class sources at their behest. Briefly, we wish a spot [for people] to come back the place they belong that’s clear and dignified. Briefly, we wish a spot the place individuals can come and see who they need to be. And it occurs proper right here on campus at THEARC.
Darius Bates: And I like that you just’re excited about that idea of possession. , throughout the motion 9 workforce, we discover ourselves speaking about this loads. And it appears like in our nation, in lots of situations, it’s getting more durable and more durable for individuals to really feel like they’ve a bit of possession, like they’ve a stake within the final result. And we all know how necessary it’s for communities to really feel that they do have a stake within the final result, as a result of, to your level, it turns into stewardship. I like how you place that. And I like the concept they appear to be perhaps even defending what’s now theirs as a result of they see worth there. In order that’s actually lovely.
Now, as you concentrate on your different bodily areas, I do know you all are engaged on the eleventh Road Bridge Park. Are you able to speak about what the purpose is there, what that venture is, and what sort of affect you anticipate to see from it?
Rahsaan Bernard: We’ve been metaphorically constructing these bridges for 18 years with the THEARC campus. We constructed the schooling bridge, we’ve constructed meals entry bridges, we’ve constructed workforce growth bridges, all metaphorical. We’ve constructed arts and tradition bridges; we’ve got the most important theater proper right here at THEARC campus. However individuals all the time say, “Rahsaan, you’ve run out of metaphors, and now you’re doing one thing bodily.”
This bodily edifice will symbolize our work. And what we hope to get out of that’s not solely connecting individuals from each side of the river collectively however to spur progress across the surroundings by getting individuals all the way down to the river in order that they are often good stewards of the river and get individuals from the Navy Yard aspect of our metropolis, which is Ward 6, to come back to the Ward 8 aspect.
We’ve been intentional as a result of the design of the bridge really has a wider mouth or a wider opening on the Ward 8 aspect. We need to get extra clients for the companies that we’ve been investing in for the final eight years by means of our Equitable Improvement Plan. We hope to get individuals who we’ve invested in, by means of our group land belief, in there, and get microloans to different small companies; we’re working to essentially be a catalyst for revitalization in Anacostia. So we’re enthusiastic about what’s to come back. And I consider that with the appearance of the bridge park, we are going to reap the dividends of our 8- to 10-year funding in equitable growth in that one-mile walkshed of the park.
I’m joyful to say that right now we’ve got 122 renters in that one-mile walkshed who are actually householders. By our Equitable Improvement Plan, we work with [the nonprofit] Manna to get individuals from being renters to householders. [The landscape of] Ward 8 is 75 % renters. So when market forces present up, sometimes these renters are both moved out or bear the fee. We’re excited in regards to the new householders who will finally achieve wealth from what’s coming.
Darius Bates: Yeah, you’re operating forward of me. It’s attention-grabbing—we’ve got an identical dynamic in Atlanta on the westside, the place there’s a really giant renting inhabitants. And as you place it, the houses that quite a lot of these of us reside in are owned by speculators who’re ready for costs to go up. After which you realize what occurs to the people who find themselves dwelling in these houses when [the speculators] are able to exit these investments.
A few of my good buddies and collaborators are literally on the westside attempting to place applications in place that may assist residents keep away from displacement, and it sounds such as you all are doing comparable exercise, which is definitely actually nice to listen to. Do you suppose the rising potential danger of gentrification is one thing that you just all should take into consideration as this venture takes on extra life and begins to broaden its affect?
Rahsaan Bernard: That’s an emphatic “sure.” In actual fact, we’ve been excited about that for years. When that very factor that we’re offering is a device for connecting communities and never displacing communities is then used as a displacing mechanism, we needed to sit again and suppose, “OK, how can we multiply the investments in equitable growth?” It’s not a silver bullet, so it could be myopic for me to even suppose that the work that we’re doing in that one-mile walkshed is a silver bullet for all of Anacostia and all of Ward 8.
However we needed to double down on our methods as we thought by means of, “OK, if that is taking place, what can we do to make sure individuals are going to remain and thrive in place?” In the present day I’m joyful to announce we’ve invested $87 million already, tantamount to what it’ll price to construct the park. By our partnerships with JPMorgan Chase, LISC [Local Initiatives Support Corporation], and others, we’ve invested $87 million in that one-mile walkshed that’s Anacostia. We’re enthusiastic about what that may portend when the bridge will get right here.
Darius Bates: That sounds superior, actually superior. So perhaps let’s pivot and discuss a bit about total affect throughout plenty of the completely different efforts that you just’re driving. I’m curious to know the varieties of metrics or suggestions you’re utilizing to know that you just’re transferring the needle in the way in which that you just intend to. Are you able to converse on {that a} bit?
Rahsaan Bernard: Completely, I’ll break them down by initiatives. When you concentrate on THEARC campus as a complete, we’ve got well being, schooling, arts, recreation, and workforce growth. This group, which by definition was a medical desert, didn’t have primary-care companies within the proximity that it has right now. We’ve got seen this group go from 2,000 to now 30,000 sufferers a 12 months receiving major care. So simply take into consideration that quantity—a major [number of] of households are actually using primary-care companies. That’s one.
Quantity two, when you concentrate on workforce, over the past eight years, our Skyline Workforce Heart has labored very diligently to supply workforce coaching, particularly for Ward 8 residents. Final 12 months, we crossed the thousandth Ward 8 placement within the eight-year historical past of our work. So, we’ve positioned in jobs—in not simply common jobs however in career-developing jobs, a thousand Ward 8 residents who had been unemployed. Now, these residents are stratified in varied methods. A few of them are returning residents, so that they had been within the legal justice system and have now returned. Some are returning as a result of they’ve been out for some time and are actually searching for the requisite abilities to get employed once more. However that primary thousand was a milestone for us.
Because it pertains to cultural programming, our theater stage has had, within the final 5 years, extra Black directors, artists, and residents use the stage for the primary time ever. An attractive stage, a proscenium theater that’s as giant as one on the Kennedy Heart, 365 seats—they’re ready to make use of that asset for his or her manufacturing and for his or her performs. We’ve seen the use multiply; we had so as to add a black field theater as a result of it was so oversubscribed. So we’ve seen a boon within the arts and tradition sector of our work. And we came upon that lots of these of us have taken their work to different locations. We’re actually making a platform for first-time of us to get engaged.
And lastly, I’ll say we’ve got a farm that’s right here, and our farm is one among seven farms that’s networked across the east-of-the-river communities. And over the past 5 years, we’ve got seen households join community-supported agriculture. So we now have 500-plus Ward 8 households which might be not, I might say, struggling per se from a scarcity of entry to wholesome meals. They’ve now subscribed to our CSA [Community Supported Agriculture] program, and so they decide up their meals proper right here, at THEARC, on our doorstep each Saturday. We’ve seen the expansion of that from ten households to now 500 households. We need to measure the consumption of wholesome meals—vegatables and fruits—with that quantity, so we’re working with a few impartial, third-party validators to work on that.
Darius Bates: I like that. You guys are taking a look at issues throughout plenty of completely different dimensions, and I feel that makes a ton of sense. We’d not too long ago put out some thinking round tips on how to take a strong take a look at plenty of the metrics for a group to know locations of alternative. And we’ll share that with you as you all proceed to construct out, as a result of as you develop your affect, I do know there’s going to be extra information that you just’re going to need to have on whether or not that is working. And never simply so you may level and say, “Look what we did,” however extra so as a result of when you concentrate on the place new investments will go, you need to hold channeling them towards issues which might be really working. And if issues really aren’t working, you need to know sooner slightly than later in an effort to make completely different choices. I feel it’ll proceed to be highly effective within the house.
Nicely, perhaps as a last query we are able to speak about among the learnings you’ve had. You’ve been on a journey to affect inequity, and I do know you have to have seen loads. If you considered perhaps one or two classes that you just suppose can be useful for people in different geographies which might be on an identical journey, what may you level to?
Rahsaan Bernard: Nice query. I might say that, very early on, [you should] get out of the way in which. I feel many people enter this work with a sure disposition that, at instances, could be debilitating to the precise work. And what I imply by that’s actually what I stated earlier than: the solutions are in the neighborhood. If we are able to get out of our manner and supply a platform for our residents and people who we’re strolling alongside to present us their experience and to share with us the solutions that they want, we’ll get there faster.
If we are able to get out of our manner and supply a platform for our residents and people who we’re strolling alongside to present us their experience and to share with us the solutions that they want, we’ll get there faster.
The opposite piece that I’ve discovered is that you just’ve received to start out early and talk typically. And meaning earlier than you suppose it’s good to be there, you need to be there. Earlier than you suppose it’s good to get individuals to the desk, you must get them there. And I consider that the reply additionally lies in broadening that desk. I consider stakeholders, or what I name “unlikely coalitions,” needs to be wanted. Many instances you see the identical gamers across the desk. And sure, that’s nice to have them as a result of they’ve convictions in regards to the work. However I feel generally when you concentrate on among the unlikely coalitions, it may well show you how to suppose otherwise, convey a distinct perspective, and transfer the needle otherwise.
We’ve seen that at our desk and have had some unlikely coalitions which have actually helped us.
The opposite factor is how typically we talk the identical message. I might say that no matter how lengthy it takes, the message should stay homogenous. Persons are on the middle of our work; we’re right here for the group. That’s been the chorus the place we’re: we’re doing all the things that we are able to to work alongside our group. And in order that homogenous language with the group has actually, once more, constructed belief. They know what we’re saying isn’t any completely different from yesterday than right now.
One other factor that’s actually necessary is considering useful resource allocation. For instance, we’ve got checked out partnering with the federal government, firms, foundations, philanthropy, and people. All of us actually should be on the identical web page because it pertains to useful resource allocation. I feel if we are able to get there earlier and extra shortly, those that have the sources across the desk, if we’ve got one frequent oneness in how we wish these sources deployed, we simply get there faster. In order that’s one other factor that we’ve seen over the past a number of years.
And the very last thing I’ll say is, I am going again to it over and again and again: progress strikes on the pace of belief.
Darius Bates: There’s quite a lot of goodness in there, and thanks for sharing these ideas. You all are doing quite a lot of actually inspiring work, and I like the way in which that you just speak about your strategy with such thoughtfulness. It’s very clear that you just spend quite a lot of time reflecting on not simply the way you need to do the work but in addition the way you really need to clarify it and produce it to life for people who perhaps aren’t as shut. I feel it’s actually come by means of in our dialog right now, and I simply need to thanks once more for becoming a member of us. I feel this was a very wonderful dialog and I loved it.
Rahsaan Bernard: The pleasure’s all mine, Darius. Thanks for having me and thanks for permitting us to have this platform to essentially share what we do and the way we do it. It’s by means of these sorts of collaborations that, I feel, through the years have actually led to our success. So thanks for permitting me to share among the great issues which might be taking place at Constructing Bridges Throughout the River.
Darius Bates: For our broader viewers group, we’re going to proceed with these conversations as a part of the McKinsey Motion 9 Fireplace Chat sequence, and we’re trying ahead to having you again once more. Once more, I’m Darius Bates out of McKinsey’s Atlanta workplace, and we look ahead to talking with you all once more quickly. Take care.
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